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PRODUCTS AND CONSUMER BRANDS |
It‘s always a challenge to build and maintain a positive relationship with customers on the one hand, and products, brands or services on the other. This is especially true in the case of marketing events, where customer relationship management is a crucial success factor, subject to high visibility and critical judgment by the public and by competitors. In this context, every customer wants to be treated like a VIP -- a Very Important Person, who is also a Very Individual Personality.
This is a field in which CIRCUS OF NOW shines. We greet, lead, accompany and entice the public, sending them into raptures before bringing them safely back again. We condense and package the relevant material in inventive ways to most effectively convey the messages and values they contain. More than just Infotainment or re-stating the obvious, the catchword here is Experiential Marketing.
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